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Young Skin • Hair & Nails Health
Pure Family

The original clinically proven formula, our worldwide bestseller since 2011, for the early signs of ageing.

  • Promote younger-looking skin
  • Help support healthy looking hair & nails
  • Support skin hydration & elasticity
  • Reduce the appearance of wrinkles


From £2.65/bottle on a 30-day programme

  • Huge savings every month
  • Free Shipping
  • Easily pause or cancel your plan
  • VIP access to new launches and promotions
  • Drink a bottle, we provide a meal to a child
  • Tap into the world of GOLD COLLAGEN benefits
Why subscribe & save?

Healthy, younger-looking Skin, Hair & Nails, with up to 50% off*, delivered to your doorstep.
On your schedule. Skip or Cancel your plan anytime.

  • TREATS & FREE DELIVERY over £100


Gold Collagen Subscription


*Up to 50% applies only to Subscribe and Save option for selected products. New Customers only. Whilst stock lasts. Not in conjunction with any other offer. Subject to change. For illustrative purposes only. Free gifts may vary. Offer may be removed at any time.

The Details


For Skin, Hair, Nail Health and Immunity! The original liquid beauty supplement for Skin, Hair and Nails.

As the #1 bestselling liquid collagen drink in the UK, PURE is the go-to for the early signs of ageing. This original is packed with 11 active ingredients to help you achieve younger and healthy-looking skin, stronger hair and nails and also boosts your energy and immunity. With unleashed benefits:

- Supports your immune system

- Supports the skin’s natural defences

Did you know, after the age of 25 we lose up to 1.5% of collagen every year? PURE has been developed for women over 25, to provide all the nutrients they need to nourish their skin from within and maintain a healthy glow.

Our scientists and nutritionists expertly formulated a unique combination of 11 powerful active nutrients that includes our advanced European NUTRIGLOW® Complex. Every little glass bottle packs a punch thanks to the Marine Collagen, vitamins and minerals in it, all to provide the daily support your wellbeing diet needs. What is it free from? We formulate our powerful drinks for maximum absorption and availability. However, we carefully handpick our ingredients and only use what meets our high standards of quality and efficacy. Nothing more, nothing less.

How to Use

For best results the recommended daily dose is to drink 1 bottle per day for 3 weeks to stimulate skin hydration, 6 weeks for skin smoothness, and 9 weeks for skin firmness. To maximise results, continue to take DAILY. Take on an empty stomach for best absorption. A regular intake is recommended. Shake well before consuming. Do not exceed the recommended daily dose. PURE is great for when you need an energy boost during the day with 5g of proteins but also because it contains 100% of your daily needs of Vitamin B6 and C.  Want a no fuss, monthly delivery of PURE? Never run low on collagen with our great subscription offer!

Key Ingredients
  • Biotin
    Contributes to the maintenance of normal skin and hair and contributes to normal energy yielding metabolism.
  • Black Pepper (Bioperine®)
    Black Pepper (Bioperine®)
    Black Pepper (Bioperine®) is clinically proven to increase the bioavailability of the other active ingredients by up to 60%.
  • Borage Oil
    Borage Oil
    Contains an essential fatty acid which helps with inflammation linked to ageing.
  • Copper
    Contributes to normal skin and hair pigmentation, to the maintenance of normal connective tissues, to the protection of cells from oxidative stress and also contributes to the normal function of the immune system.
  • Hyaluronic Acid
    Hyaluronic Acid
    Found naturally within the skin, it supports moisture retention, leaving skin looking plump and moisturised.
  • Marine Hydrolysed Collagen
    Marine Hydrolysed Collagen
    Collagen is the most abundant protein in the human body. Renowned as a scaffold to support skin, it helps the skin to preserve its firmness and elasticity.
  • N-Acetyl-Glucosamine
    Is an essential component for the production of hyaluronic acid.
  • Vitamin B6
    Vitamin B6
    Contributes to normal energy-yielding metabolism, contributes to the normal function of the immune systemm contributes to the reduction of tiredness and fatigue and contributes to the regulation of hormonal activity.
  • Vitamin C
    Vitamin C
    Contributes to normal collagen formation for the normal function of skin and cartilage, contributes to the protection of cells from oxidative stress, contributes to normal energy-yielding metabolism, contributes to reduction of tiredness and fatigue and contributes to the normal function of the immune system.
  • Vitamin E
    Vitamin E
    Contributes to the protection of cells from oxidative stress.
  • Zinc
    Contributes to the maintenance of normal skin, hair and nails, contributes to the protection of cells from oxidative stress, contributes to the normal function of the immune system and to normal cognitive function.
Nutritional Information
NUTRITIONAL INFORMATION per daily dose (50 ml)
Energy 92 kJ - 22 kcal
Fat 0 g
of which saturates 0 g
of which mono-unsaturates 0 g
of which polyunsaturates 0 g
Carbohydrates 0.1 g
of which sugars 0 g
Protein 5.2 g
Salt 0.07 g
Vitamin C 80 mg (100% NRV*)
Vitamin E 6 mg α-TE (50% NRV*)
Zinc 1.5 mg (15% NRV*)
Vitamin B6 1.4 mg (100% NRV*)
Copper 0.15 mg (15% NRV*)
Biotin 50 µg (100% NRV*)
Hydrolysed Marine Collagen 5000 mg
Hyaluronic Acid 20 mg
Borage Seed Oil 15 mg
N-Acetyl-glucosamine 5 mg
Black Pepper Extract – Bioperine® 1 mg
  *NRV = Nutrient Reference Values
Ingredients & Precautions

INGREDIENTS: Water, Hydrolysed Collagen (from fish), Acidity Regulator: Citric Acid; Soybean Polysaccharide, Antioxidant: Ascorbic Acid (Vitamin C); Flavouring, D-α-Tocopherol (Vitamin E) (Emulsifier: Soy Lecithin), Acidity Regulator: Malic Acid; Hyaluronic Acid, Borage Seed Oil (Borago officinalis L.) (Emulsifier: Soy Lecithin), Zinc Gluconate, Sweetener: Sucralose; N-acetyl-glucosamine, (crustaceans), Biotin (D-Biotin), Sweetener: Stevia (Steviol glycosides, L.); Pyridoxine Hydrochloride (Vitamin B6), Bioperine (Piper nigrum L.) and Copper Gluconate. Allergy Advice! For allergens see ingredients in bold.

PRECAUTIONS: Food supplements should not be used as a substitute for a varied and balanced diet and healthy lifestyle. As with other food supplements, consult your doctor or pharmacist prior to consuming PURE GOLD COLLAGEN® if you are under medical supervision, pregnant or breastfeeding. Keep this product out of reach of children. Not suitable for under the age of 18 years. Store in a cool and dry place away from direct sunlight and heat. Once a bottle is opened, consume within 24 hours.

Recipe Idea
More Information
More Info


Detox your way to glowing skin with our GOLD COLLAGEN® PURE Tropical Detox Smoothie!

125 ml Yoghurt 
2 fresh Bananas 
1 fresh Mango 
1/2 tsp Turmeric Powder 

Blitz, pour, enjoy!



"Good results after just the first ten days. After a month, my skin elasticity increased and it is more healthy and radiant. I’m feeling younger." 


Premium Quality Ingredients

A unique combination of 11 skin supporting ingredients, with our advanced European patented NUTRIGLOW® Complex, including 100% of your daily Vitamin B6, C, and E needs expertly formulated for maximum absorption and availability

Results Backed By Science

We collaborate with renowned universities, dermatologists, aesthetic medicine and skin specialists in the development of our products to ensure the highest efficacy and performance with only the highest quality ingredients.

A double-blind, placebo-controlled and randomised trial on 108 volunteers drinking PURE daily for 3 months showed:

Felt their skin was healthier and smoother

Felt their skin was more hydrated

Gold Collagen Gold Collagen

...And By You

What 3000 of our customers say about PURE

  • Felt healthier skin
  • Experienced Skin radiance
  • Plumper skin
  • Improved skin texture and smoothness
  • Increased energy


*Summary of comments in reviews made by 3,000 customers drinking our bestseller FORTE.

Meet the Family

Enriched formula of our worldwide bestseller PURE to promote younger-looking Skin, Hair Growth and a healthier you!

  • Promote younger-looking skin
  • Support skin hydration & elasticity
  • Reduce the appearance of wrinkles
  • Skin Radiance
  • Hair Growth
  • Positive Mood
  • Menstrual Balance




A daily dose of goodness for your skin, hair, and nails, boosted mood and energy!

  • Bigger format, little price
  • Support Collagen formation
  • Promote Skin, Hair and Nail Health
  • Support your skin's natural defences
  • Support your Immunity


3for2 applied at checkout