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Our Story

THE GOLD STANDARD IN COLLAGEN

Since 2011 GOLD COLLAGEN® has been passionately transforming well-being from the inside out with our market-leading liquid collagen supplements and beauty products. With over 50 million products sold worldwide, we’re an independent, pioneering company propelled by a deep-rooted purpose – to help people live better for longer.

At GOLD COLLAGEN® we are on a mission to improve the lives of our millions of loyal customers by helping you to look and feel your best, and to have a positive impact on the world.

Our founder, Tony Sanguinetti - alongside his wife, Katia – and our dedicated team, working from offices based in the U.K., Italy and Spain, have a powerful message to share with you:

"True agelessness comes from within, and our inner health is best supported not only by what we strive to do daily for ourselves but, crucially, by what we do for other people, too.

At GOLD COLLAGEN®️ we are on a mission to improve the lives of our millions of loyal customers by helping you to look and feel your best, and to have a positive impact on the world."

T. Sanguinetti Founder & CEO

OUR MISSION

Helping people look and feel better for longer
A commitment that unfolds through expertise and excellence. 
Driven by innovation and supported by science
To foster beauty and wellbeing from the inside out. 

OUR PIONEERING FOUNDER 

Growing up in Italy, Tony’s love of great-tasting food (a cultural expectation!) was bolstered by the idea that fresh ingredients were inherent to a healthy lifestyle. He was taught that we are what we eat and drink, and this philosophy of living better, for longer, remains at the heart of the Gold Collagen brand today.

As a young man, Tony carved out an interest in nutrition and followed an exacting diet and fitness routine. In his 20s, he embarked upon a successful career as a model for leading designers in Milan, Paris and New York where he realised that beauty captivates consumers - not just in the fashion industry, but in every aspect of life. 

However, it was a life-defining trip to Japan that radically shaped the perspective of his future business and inspired the ethos at the heart of GOLD COLLAGEN®. Unlike the European culture, which relied heavily upon external creams to combat ageing, he noticed that Japanese women treated aesthetic beauty as external evidence for inner health. In other words, they believe that a healthy body from within is the first step towards ageless beauty. The myriad benefits of their diet, health and well-being routines were immediately apparent to Tony. Treating food as a medicine and using nutrition and supplements to support inner health and restore balance had given the Japanese the highest life expectancy in the world. He realised that in doing so, they’d also identified the root cause of the visible signs of ageing.

WORTH ITS WEIGHT IN GOLD

Our story goes back well before collagen became a household name in the beauty and wellbeing world, as our founder was the pioneer of ingestible collagen in the UK. In 2011, after two years of intensive testing, modifying and improving the formula and taste, our very first product, PURE GOLD COLLAGEN® was launched in Britain. 13 years later that product has been joined by many others, and our network of expert collaborators now includes over 50 experts in nutrition, dermatology, science, joint and mobility, clinical trials specialists and key opinion leaders.

Ours are the only collagen products supported by 4 patents and 13 clinical studies, following years and years of rigorous research, testing and development. We have received coveted awards from scientific bodies as well as respected media and beauty industry organisations for our excellence, and you can read more about our patents, clinical studies and awards.

TIME IS GOLD, WISDOM ETERNAL

Inspired by his trip, Tony had a vision to innovate, create and develop a formulation that could support graceful ageing from the inside out. And, in doing so, also reduce the effects of ageing.

He realised that a person’s age is defined by 3 factors:

  1. Skin (plump and hydrated versus dry and wrinkly)
  2. Hair (thick, shiny and voluminous versus thin, dull and brittle)
  3. Body mobility (supple joints versus aching, stiff joints, strong muscles versus weak, tired muscles)

He discovered that the unifying thread that tied those 3 factors together was collagen. And that the amount of collagen in our body decreases as we age. His team set about creating a liquid product from the best formula of ingredients that would support collagen regeneration and, importantly, is convenient to take and taste delicious

Today, based in London where he has lived for the last thirty years, Tony is still working passionately to develop more powerful collagen products. A keen sportsman, he belies his age and is powered by Gold Collagen to complete physical challenges and live a healthy life to the full. 

A GOLDEN OPPORTUNITY 

We are the original and most trusted ingestible collagen brand, but that’s not enough for us. We’re proud to say that your decision to drink GOLD COLLAGEN® truly goes further than your health and wellbeing: every single bottle bought on Gold Collagen.com will fundamentally support the global mission of social responsibility for no poverty, zero hunger, good health and wellbeing, and quality education. We’re involved in several multi-year projects supporting the sustainable development goals approved by the United Nations, and this is where our special partnership with Mary’s Meals comes into our story.

Through our partnership with Mary’s Meals, GOLD COLLAGEN® has pledged to provide 1,000,000 school meals over the coming months to children in need in Malawi, Kenya and Zambia.  Simply put, for every bottle sold, we’re committed to providing a vitamin-enriched school meal to a child who really needs it. We know that for the children who receive Mary's Meals, food not only delivers nourishment, but it brings them hope. It changes their narrative. And this core belief that what you ingest can change your life, has powered the game-changing story of GOLD COLLAGEN® from the very beginning.

Our founder, Tony, along with his colleague, Claudia, recently visited Malawi and Zambia to see this mission first-hand and learn about the full cycle of Mary’s meals and the benefits it provides. 

“By partnering with Mary’s Meals, we are upholding the strong social responsibility we feel to do what we can to help improve the world’s health,” says Tony. “This means actions, not words. We’re in this together and I am delighted that our customers can join us in contributing to a brighter future with every sip of Gold Collagen.”

“By partnering with Mary’s Meals, we are upholding the strong social responsibility we feel to do what we can to help improve the world’s health”

T. Sanguinetti Founder&CEO

Our liquid collagen is the first and only on the market

  • To hold 4 patents
  • With 13 clinical studies
  • With studies published in 12 peer-reviewed papers
  • 3 awards for Recognition of Excellence in Science
  • 16 awards for Recognition of Excellence in business

A GOLDEN AGE FOR COLLAGEN

Don’t just take our word for it. Here’s what some of our loyal customer’s say...

Our famous friends tell us:

"I love taking Gold Collagen and am so glad I have discovered this brilliant and great tasting collagen brand"

Laura Hamilton, TV presenter

"Gold collagen is fabulous! It tastes delicious and my makeup artist thinks my skin is looking amazing, so I guess that’s the real measure!
Thank you for the introduction to this brilliant product."

Dame Denise Lewis

"Gold Collagen has transformed my wellbeing with their easy-to-drink, great-tasting, super-charged Forte+ formula."

Rosie Nixon, author and brand ambassador

"I love taking Gold Collagen and am so glad I have discovered this brilliant and great tasting collagen brand"

Laura Hamilton, TV presenter

"Gold collagen is fabulous! It tastes delicious and my makeup artist thinks my skin is looking amazing, so I guess that’s the real measure!
Thank you for the introduction to this brilliant product."

Dame Denise Lewis

"Gold Collagen has transformed my wellbeing with their easy-to-drink, great-tasting, super-charged Forte+ formula."

Rosie Nixon, author and brand ambassador