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Pure
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Pure
Three women posing together against a beige background
Woman pointing to her face with text about skin care benefits on a beige background
Gold Collagen Pure bottle with 11 active ingredients listed on a brown background
Five-star review on a brown background with text praising a product and its effects.
Collage of peaches and peach slices with water droplets on a light blue background.
Two skincare products on a brown background with text 'Your Glow Kit'.
Woman drinking from a bottle with text on how to use it on a brown background
Two bottles of Gold Collagen Pure on a beige surface with health benefits icons.
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Pure

Daily collagen support from 25+, when natural collagen levels begin to decline. PURE helps maintain skin hydration, elasticity and a smooth, healthy-looking appearance with consistent daily use. A simple, focused liquid collagen formula for those starting their collagen routine.

 

 

Each bottle delivers marine collagen in a liquid format, designed to support hydration, elasticity and overall skin appearance over time.

 

 

Backed by patented formulations and clinical research, PURE is ideal for those looking for essential daily skin support as part of a consistent routine.

BLACK FRIDAY · 45% OFF SUBSCRIPTIONS
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Save on every delivery.

Enjoy exclusive subscriber-only savings compared to one-off purchases.

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Flexible & in your control, pause, skip or cancel your subscription anytime, with no commitment.

Priority access Subscribers get early access to new launches, limited editions and exclusive offers. Perfect for long-term results.

Consistency is key when it comes to supplements — subscriptions help you stay on track and maximise visible results over time.Join today and turn your daily routine into a habit that works for you.

 Patents & clinical research

GOLD COLLAGEN® PURE is supported by patented formulations and published clinical research, developed by the Collagen Expert, trusted since 2011.

Patented Complexes

• NUTRIGLOW® – European Patent No. EP 2532252
“Food supplement to ameliorate skin condition.”

Clinical Research

The formulation is supported by published, peer-reviewed clinical studies investigating the effects of liquid collagen-based supplements on skin hydration, elasticity and visible signs of ageing.

85 % noticed less skin pigmentation
87 % felt that they looked younger
92 % noticed an increase in skin elasticity

 Is GOLD COLLAGEN® PURE right for you?

Pure is formulated for those looking to support skin hydration and comfort as part of a daily routine.

It may be suitable if you are noticing:

• Dehydrated or tight-feeling skin
• Loss of skin comfort
• Early changes in skin elasticity or radiance
• Skin that needs gentle, everyday support

Designed for regular use, Pure helps maintain skin hydration, comfort and overall skin quality over time.

 Why GOLD COLLAGEN® is different?

Gold Collagen® is not built around a single trending ingredient.
It is developed as a complete, clinically studied system, designed to work consistently over time.

Unlike powders, tablets or single-ingredient formulas, Gold Collagen® uses a patented liquid delivery format engineered for high absorption and daily compliance.

What makes Gold Collagen® different:

  • Patented formulations developed through scientific research
  • Liquid format designed for faster and more efficient absorption
  • Comprehensive complexes, combining collagen with targeted vitamins, minerals and antioxidants
  • Clinically studied ingredients, with results measured over time
  • Trusted since 2011, developed by the Collagen Experts
  • Designed for consistency, with convenient daily glass bottles

Gold Collagen® is designed for those who want visible results, not compromises.

 Active Ingredients

Pure combines a focused selection of active ingredients into a daily hydration support formula designed to help maintain skin comfort, elasticity and radiance.

5,000 mg Marine Collagen

Supports daily skin hydration and elasticity.

Hyaluronic Acid
Helps retain moisture and supports skin plumpness.

Vitamin C
Contributes to normal collagen formation and supports skin health.

Vitamin E
Helps protect cells from oxidative stress.

Zinc
Contributes to the maintenance of normal skin.

 How to Take & When to Expect Results

RECOMMENDED DOSE: Drink 1x50ml bottle of PURE GOLD COLLAGEN® per day. A regular intake is recommended. Noticeable results from 6 weeks for hydration and elasticity, 9 weeks for smoothness and less visible lines and wrinkles. Shake well before use. Once a bottle is opened, consume within 24 hours.

CAUTIONS AND WARNINGS:Do not exceed the recommended daily dose. If you are pregnant or breastfeeding, consult a health care practitioner prior to use. If you have liver or kidney disease or if you have been instructed to follow a low protein diet, consult a health care practitioner prior to use. Do not use as a source of protein. May cause mild gastrointestinal disturbances. It is most effective when taken on an empty stomach unless you have a sensitive stomach

 Nutritional Table
NUTRITIONAL INFORMATION
PER DAILY DOSE (50 ML)
Energy
141 kJ - 34 kcal
Fat
0 g
of which saturates
0 g
of which mono-unsaturates
0 g
of which polyunsaturates
0 g
Carbohydrate
3.4 g
of which sugars
0 g
Protein
5.4 g
Salt
0 g
Vitamin C
80 mg (100% NRV*)
Vitamin E
6 mg α-TE (50% NRV*)
Zinc
3 mg (30% NRV*)
Vitamin B6
1.2 mg (82% NRV*)
Copper
0.3 mg (30% NRV*)
Biotin
50 μg (100% NRV*)
Hydrolysed Marine Collagen
5000 mg
Hyaluronic Acid
20 mg
Borage Seed Oil
15 mg
N-Acetylglucosamine
5 mg
Black Pepper Extract – Bioperine®
1 mg
*NRV = Nutrient Reference Values
Ingredients & Precautions

INGREDIENTS: Water, Hydrolysed Collagen (from fish), Acidity Regulator: Citric Acid; Soybean Polysaccharide, Antioxidant: Ascorbic Acid (Vitamin C); Flavouring, D-α-Tocopherol (Vitamin E) (Emulsifier: Soy Lecithin), Acidity Regulator: Malic Acid; Hyaluronic Acid, Borage Seed Oil (Borago officinalis L.) (Emulsifier: Soy Lecithin), Zinc Gluconate, Sweetener: Sucralose; N-acetyl-glucosamine, (crustaceans), Biotin (D-Biotin), Sweetener: Stevia (Steviol glycosides, L.); Pyridoxine Hydrochloride (Vitamin B6), Bioperine (Piper nigrum L.) and Copper Gluconate.

Allergy Advice! For allergens see ingredients in bold.

PRECAUTIONS: Food supplements should not be used as a substitute for a varied and balanced diet and healthy lifestyle. As with other food supplements, consult your doctor or pharmacist prior to consuming PURE GOLD COLLAGEN® if you are under medical supervision, pregnant or breastfeeding. Keep this product out of reach of children. Not suitable for under the age of 18 years. Store in a cool and dry place away from direct sunlight and heat. Once a bottle is opened, consume within 24 hours.
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Pure
Pure Pure

Trusted by Experts, Loved by Our Community

From Olympic athletes to editors, wellness advocates and everyday customers, millions of people trust GOLD COLLAGEN® as part of their daily routine. Their results — and their stories — are what drive us forward.
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Dame Denise Lewis

Olympic Gold Medallist, Broadcaster, and Advocate for Women’s Health

"Gold collagen is fabulous! It tastes delicious and my makeup artist thinks my skin is looking amazing, so I guess that’s the real measure! Thank you for the introduction to this brilliant product."
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Rosie Nixon

Editor, Author, and Advocate for Empowering Women

"Gold Collagen has transformed my wellbeing with their easy-to-drink, great-tasting, super-charged Forte+ formula."
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Laura Hamilton

Television Presenter, Entrepreneur, and Wellness Advocate

"I love taking Gold Collagen and am so glad I have discovered this brilliant and great tasting collagen brand"
Woman holding two bottles of a skincare product against a gray background

Dame Denise Lewis

Olympic Gold Medallist, Broadcaster, and Advocate for Women’s Health

"Gold collagen is fabulous! It tastes delicious and my makeup artist thinks my skin is looking amazing, so I guess that’s the real measure! Thank you for the introduction to this brilliant product."

How Pure Works

Drink

Each daily bottle of GOLD COLLAGEN® Pure delivers marine collagen in a clean, minimal formulation designed to support everyday skin hydration and elasticity.

Why Liquid Matters?

Liquid collagen allows for faster and more efficient delivery of active ingredients compared to tablets or powders.
Absorb

The liquid format supports efficient absorption of collagen peptides for daily skin support.

Why does it matter?

Taking collagen in liquid form ensures faster, more efficient delivery of active ingredients compared to tablets or powders.
Support

Marine collagen helps support the skin’s natural structure and hydration levels.
Reinforce

Regular intake supports skin elasticity and smoothness as part of a daily skin maintenance routine.
Reveal

With consistent use, skin looks more hydrated, smoother and healthier-looking over time.
GOLD COLLAGEN® PURE US

Meet Our Nutritionists, Researchers and Development Specialists, and Experts

Woman in a white coat sitting at a desk with electronic devices and a display of bottles.

Dr Vidhl Patel

Nutritionist and Research and Development Consultant

Dr Patel is Minerva Research Labs LTD in-house Nutritionist and Research and Development Consultant.
Woman sitting at a desk with a laptop, wearing a white blouse.

Olga Hamilton

Nutritionist

Olga is a fully qualified Nutritional Therapist and a full member of the British Association for Applied Nutrition and Nutritional Therapy.

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Dr Martin Godfrey

Independent Medical Consultant

Dr Martin Godfrey has over 25 years experience working in the health sector. His areas of expertise are nutraceutical and pharmaceutical research.
The Research PURE

A double-blind, placebo-controlled and randomised trial on 120 volunteers drinking collagen for 3 months showed:
85
%
noticed less skin pigmentation
87
%
felt that they looked younger
92
%
noticed an increase in skin elasticity

Have Some Questions About Pure?

All FAQs
What is GOLD COLLAGEN® PURE and what does it do?

GOLD COLLAGEN® PURE is our original bestselling liquid collagen supplement, launched in 2011. It is formulated to support skin, hair, and nail health from within.

Each daily serving contains 5,000mg of hydrolysed marine collagen, along with hyaluronic acid and vitamin C, which contribute to normal collagen formation and skin function.

Taken daily, it helps support skin hydration, elasticity, and overall appearance, while also contributing to general wellbeing.
Who is GOLD COLLAGEN® PURE suitable for?

GOLD COLLAGEN® PURE is designed for adults aged 25+ who are beginning to notice early signs of ageing or who want to maintain healthy-looking skin, hair, and nails.

It is ideal as part of a daily beauty and wellness routine for those looking to support their skin from within.
Can I take GOLD COLLAGEN® PURE during pregnancy or while breastfeeding?

GOLD COLLAGEN® PURE is not recommended during pregnancy or breastfeeding unless advised by your doctor or healthcare professional.

As with many food supplements, there is limited research available for use during this time, so professional guidance is important.
Is GOLD COLLAGEN® PURE safe, and does it contain allergens or restricted ingredients?

GOLD COLLAGEN® PURE is formulated to high quality and safety standards and is free from gluten, lactose, GMOs, artificial colours, and preservatives.

However, it does contain fish, soy, and crustaceans, and may not be suitable for individuals with allergies to these ingredients. Always check the label carefully before use.
How and when should I take GOLD COLLAGEN® PURE?

Take one 50ml bottle daily. It is best taken in the morning on an empty stomach for optimal absorption, but it can also be taken with food if preferred.

Do not exceed the recommended daily intake.
How long should I take it for, and when will I start to see results?

For best results, GOLD COLLAGEN® PURE should be taken daily.
Based on internal studies:

• Skin hydration may improve from around 3 weeks
• The appearance of fine lines and wrinkles may reduce from around 6 weeks
• Skin elasticity may improve from around 9 weeks

Continued daily use is recommended to maintain results.
What’s the difference between GOLD COLLAGEN® PURE and PURE PLUS?

GOLD COLLAGEN® PURE is ideal for those aged 25+ who want to maintain youthful-looking skin and support the early signs of ageing. It contains 5,000 mg of hydrolysed marine collagen, along with hyaluronic acid and vitamins B6 and C.

GOLD COLLAGEN® PURE PLUS is a more advanced formula, typically recommended from age 30+. It is designed to target more visible signs of ageing, such as reduced firmness, uneven skin tone, and hormonal skin changes. It contains 8,000 mg of hydrolysed marine collagen, as well as hyaluronic acid, L-Arginine, Rocket Extract, and Saffron Extract.

With each daily dose of PURE, your body rebuilds and reinforces its natural collagen reserves — leading to smoother, firmer, more youthful-looking skin that continues to improve over time.

After 3 weeks
Your Skin Has Become More Hydrated
After 6 Weeks
Enhanced elasticity + more radiant complexion
After 9 Weeks
Improved firmness + reduction in visible signs of ageing
Ongoing
Support for hair strength, joint mobility and overall vitality

Find The Formula That Fits You

Each Gold Collagen supplement is expertly developed for specific skin and lifestyle needs. Compare our formulas below to discover which one best supports your goals.
Pure
collagen amount
5,000mg
price per day
From £2.14 per bottle, per day
formula
Liquid Single Use 50ml bottle
how to use
Drink 1 bottle daily
differentiating ingredients
20mg Hyaluronic Acid
differentiating benefit
Help support healthy looking hair and nails, Promote younger looking skin, Support skin hydration and elasticity
age
25+
Pure Plus
collagen amount
8,000 mg
price per day
From £2.30 per bottle, per day
formula
Liquid Single Use 50ml bottle
how to use
Drink 1 bottle daily
differentiating ingredients
400mg L-Arginine, 200mg Rocket Extract, 100mg Saffron Extract
differentiating benefit
Reduce the appearance of wrinkles, Support hair growth, Help maintain hormonal balance and menstrual cycle, Support skin radiance, Support positive mood, emotional balance and relaxation
age
30+
Multidose Pure
collagen amount
5,000 mg
price per day
From £0.90 per bottle, per day
formula
Mutli dose 300ml bottle
how to use
Take 1-2 spoonfuls daily
differentiating ingredients
20mg Hyaluronic Acid
differentiating benefit
Promote younger looking skin Help support healthy looking hair and nails Support skin hydration and elasticity
age
25+
Hyaluronic Formula
collagen amount
75mg
price per day
From £0.40 per bottle, per day
formula
90 Tablets
how to use
Take 1 tablet daily with food. For longer lastin results take 2 tablets with food.
differentiating ingredients
Vitamin C Vitamin D Zinc
differentiating benefit
Promote skin moisture & hydration Reduce the appearance of fine lines and wrinkles Supports skin, hair & nails
age
25+

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