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Why Millennials Are Embracing Collagen Supplements

September 09, 2025
Written by Gold Collagen
Why Millennials Are Embracing Collagen Supplements

Over the last five years, millennials have been at the forefront of a major shift in skincare and overall wellness. No longer waiting to address ageing once signs appear, this generation is all about prevention, wellness, and glowing from within. One key trend rising among them is the increasing popularity of collagen for millennials as a proactive solution.

And what is the go to that keeps coming up from podcasts to TikTok, and beauty editors to wellness influencers…you guessed it - it’s Collagen!

Millennials, which are now mostly in the late 20s to early 40s, are turning to collagen supplements more and more, as part of a proactive skincare routine. With collagen production beginning to decline as early as age 25, at a rate of about 1% every year after; many are looking for effective, science-backed ways to maintain their skin’s elasticity, hydration, and radiance before fine lines even have a chance to show up.

The Importance of Collagen

If you have visited us before, you already know that Collagen is a vital protein that provides structure to the skin, hair, nails, and joints. As we age, the body's collagen production decreases, leading to common signs of ageing such as wrinkles and reduced skin elasticity, loss of hydration and skin radiance. While the rate at which it decreases in our late 20’s is about 1% yearly, it tends to accelerate when we reach our late 40’s. Incorporating hydrolysed marine collagen supplements into your daily routine can help counteract these effects, promoting healthier skin, hair and joint health.

Benefits of Collagen

A daily intake of collagen supplements has been associated with:

  • Improving skin hydration and elasticity
  • Reducing the appearance of fine lines and wrinkles
  • Enhancing overall skin health
  • Enhancing overall hair health
  • Supporting joint and bone health

These benefits make collagen a very popular choice among those seeking to maintain a youthful appearance and overall wellbeing.

How Can Gold Collagen Help?

Gold Collagen® pioneered the nutraceutical category and has been perfecting it’s science backed offerings since launching PURE GOLD COLLAGEN® in 2011. Over the past decade, it has expertly curated a range of products designed to support collagen for millennials and beyond, delivering targeted, visible results.

PURE - ideal for individuals in their 20s focusing on early signs of ageing.
FORTE - has been designed for those in their 40s addressing deeper wrinkles and skin fatigue.

Each product is formulated with hydrolysed marine collagen, hyaluronic acid, and essential vitamins to support skin health from within.

PURE GOLD COLLAGEN® – For early signs of ageing

PURE PLUS GOLD COLLAGEN® – Advanced skin support FORTE GOLD COLLAGEN® – For deeper wrinkles & tired skin

Incorporate into Your Routine

Adding Gold Collagen® to your daily regimen is simple. Each formula is designed to integrate seamlessly into your lifestyle, supporting your journey towards radiant skin. By choosing the right formula for your age and skin concerns, you can proactively address the signs of ageing and maintain your natural glow. To find your perfect match, take our quiz. Simply click here: Find your Match. and be on your way to an even more beautiful you!

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