The A-Z Beauty Bible



Did you know...the pink hue krill and shrimp is due to astaxanthin and because flamingos live on these aquatic species this is why they’re pink too?

So, why astaxanthin?

Well, it is a super antioxidant. It is 65 times more powerful than vitamin C, 54 times more powerful than beta-carotene and is even 14 times more powerful than vitamin E*. We cannot naturally produce carotenoid nutrients and since astaxanthin is a very potent antioxidant we need to obtain this through our diet or food supplements. Read below the amazing benefits of astaxanthin!

  1. It has the power to naturally reduce free radicals
  2. Prevents cells from oxidative damage
  3. Reduces inflammation
  4. Supports eye health
  5. Promotes skin hydration and elasticity
  6. Helps to improve the body's immune system


Astaxanthin is in our tablet supplement, Gold Collagen® Defence, for its various benefits including cell protection and skin hydration.