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The Journey Behind GOLD COLLAGEN®

Where Inner Health Meets Visible Beauty

Since 2011, GOLD COLLAGEN® has helped millions feel confident in their skin, their energy, and their wellbeing — from the inside out. Rooted in science, inspired by wellbeing culture, and powered by clinically researched nutrition, we create liquid supplements that support skin, hair and joint health in ways topical products cannot.

Pioneering liquid collagen in the UK / 50M+ products sold worldwide.

Our Mission

We believe that when your inner health thrives, everything else follows. Our mission is simple: to help people look and feel better for longer through innovative, science-backed nutrition.

We’re committed to excellence, transparency, and results you can see and feel — naturally, safely, and sustainably.

Our Pioneering Founder

Grown in Italy’s culture of great food and preventative wellbeing, our founder Tony Sanguinetti learned early that health starts from within.

His journey took him from the world of fashion in Milan, Paris and New York to a life-changing discovery in Japan: beauty was treated as an outcome of inner balance, not something applied on the surface.

That insight sparked a vision — to create a new category of beauty based on nutrition, clinical research, and liquid formulations designed for superior absorption.


What began as a single formula in 2011 has grown into a global brand trusted for innovation, results and integrity.

What Sets GOLD COLLAGEN® Apart

We lead with evidence, not promises. Today our products are among the most clinically supported collagen supplements in the world, backed by:

  • 4 international patents
  • 13 clinical studies
  • 12 peer-reviewed scientific publications
  • An expert network of 50+ dermatologists, nutritionists and clinical trial specialists
  • An expert network of 50+ dermatologists, nutritionists and clinical trial specialists

Our liquid formulas are engineered for maximum absorption, using high-quality marine or bovine collagen combined with bioactive ingredients to support visible results in skin, hair, joint mobility and overall vitality.

Purpose That Goes Beyond Beauty

We believe wellbeing should create ripple effects — for you, for others, and for the planet. Through responsible sourcing, recyclable packaging and our long-standing partnership with Mary’s Meals, we contribute to change where it matters most.

For every bottle sold on our UK, Italy, Spain and Portugal sites, we donate a school meal to a child in need. Nutrition fuels education — and education fuels opportunity. Together with our community, we have already delivered hundreds of thousands of meals across Malawi, Kenya and Zambia.

Gold Collagen® was the first clinically researched liquid collagen supplement in the UK. Our journey spans multiple patents, scientific collaborations and continuous product development — all with one goal: delivering results that truly make a difference.

2009
Minerva Research Labs Is Founded

 A science-led vision for inside-out beauty begins in London.

2011
The First Liquid Collagen: GOLD COLLAGEN PURE

We pioneer the UK’s first clinically researched liquid collagen supplement.

2012
First Patent Awarded

Our innovation is protected as we receive our first patent for collagen technology.

2014
First Scientific Publication

Our research enters the scientific landscape with our first peer-reviewed publication.

2019
Expanding into New Categories: HAIRLIFT Launch

We introduce targeted solutions beyond skin, supporting stronger, healthier hair.

2023
Introducing the IN&OUT Protocol

GOLD COLLAGEN evolves into a complete beauty ecosystem with the launch of our first skincare collection.

2024
Our Most Advanced Formula Yet: FORTE AGELESS

We launch our strongest supplement to date, engineered for powerful age-defying results.

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