About MINERVA Research Labs
Where it all started
A passion for Japan and a curiosity about the ancient traditions of the country were the starting points for Tony Sanguinetti, founder and Managing Director of MINERVA Research Labs Ltd and Minerva Gulf General Trading LLC .
Whilst on a trip to the Land of the Rising Sun, Tony became fascinated by the Japanese reverence of women in their art of beauty. He noticed that a holistic skincare approach was key to their youthful appearance and that taking collagen drinks to supplement their diet was an essential part of their daily beauty regimes.
From this trip the idea was born of offering, to the Western market, a product that encompasses the Japanese secret to youthful radiant skin.
By leveraging Japanese as well as European expertise, the goal was to create a liquid beauty supplement that contains collagen, anti-oxidants and other active ingredients to nourish and care for the skin. From the research laboratories of MINERVA and the wisdom of Japan came GOLD COLLAGEN®, a new generation skincare solution that works from within to promote beautiful and younger looking skin. To find out more visit www.minervalabs.com
July 2009 – Creation of MINERVA Research Labs Ltd
August 2011 - PURE GOLD COLLAGEN® launched in the UK
December 2011 - PURE GOLD COLLAGEN® launched in Boots, UK
August 2012 - PURE GOLD COLLAGEN® introduced into Dubai
January 2013 - PURE GOLD COLLAGEN® introduced into Greece
May 2013 – Attendance at the 66th Cannes Film Festival
October 2013 – ACTIVE GOLD COLLAGEN® launched in the UK
October 2013 - GOLD COLLAGEN® introduced into the Italian Market
May 2014 – Attendance at the 67th Cannes Film Festival with fashion TV
June 2014 – PURE GOLD COLLAGEN® study published in scientific journal Cosmeceuticals "A study to assess the effect on wrinkles of a nutritional supplement containing high dosage of hydrolysed collagen"
August 2014 – GOLD COLLAGEN® Forte launched in the UK
August 2014 – PURE GOLD COLLAGEN® shortlisted in the Beauty Awards for “Best Overall Classic Product”
May 2015 - PURE GOLD COLLAGEN® launched in the USA
September 2015 - PURE GOLD COLLAGEN® MINI launched in the UK
January 2016 - GOLD COLLAGEN® DEFENCE launched in the UK
February 2016 - GOLD COLLAGEN® HYDROGEL MASK launched in the UK
June 2016 - PURE GOLD COLLAGEN® launched in Russia
June 2016 - PURE GOLD COLLAGEN® launched in 800 Walgreens' stores in the USA
November 2016 - PURE GOLD COLLAGEN® launched in Vietnam and in Kuwait
January 2017 - GOLD COLLAGEN® DEFENCE exclusively launched with Boots in the UK
February 2017 - GOLD COLLAGEN® HYDROGEL MASK launched in the UK
February 2017 - Collaboration - PHD studentships Liverpool John Moores University
March 2017 - PURE GOLD COLLAGEN® launched in Canada
March 2017 - GOLD COLLAGEN® DEFENCE launched in China
April 2017 - Sold in 90 El Corte Ingles stores in Spain
June 2018 - GOLD COLLAGEN® PURE, FORTE, ACTIVE launched in Qatar
The Website www.gold-collagen.com/ae belongs to Minerva Gulf General Trading LLC