Liquid collagen: the inside-out cult product flooding the beauty market

'' Studies And the studies appear to back it up. In 2014, Minerva, a beauty and wellbeing company, conducted a placebo-controlled, double-blind study of 217 people taking its Pure Gold Collagen drinks, which consist of hydrolysed collagen, hyaluronic acid, vitamins and minerals. The study, published in Clinical Interventions in Aging, noted an improvement in skin firmness and collagen density over 60 days, as well as a noticeable reduction in dryness and wrinkles.

Pure Gold Collagen® Pure Gold Collagen®

Another study, published by the Journal of Cosmetic Dermatology in 2015, showed that skin moisture and elasticity was significantly improved after eight weeks of collagen supplementation. Top-of-the-range supplements don’t come cheap – a month’s supply of Skinade costs £99, while Pure Gold Collagen costs £107.98 for 30 days. For a cheaper shot at eternal youth, nutritionists recommend bone broth (beef stock to you and me), which is rich in collagen. Dark green vegetables are rich in lutein, a powerful anti-oxidant that helps to slow the loss of collagen, while beans help your body produce hyaluronic acid, which helps with collagen building [...].'' Click here to read full article .