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THE SKIN-SAVING ANTIOXIDANT YOU’VE NEVER HEARD OF

'' IT’S MORE POWERFUL THAN VITAMIN E AND VITAMIN C, AND IT CAN TACKLE WRINKLES FROM THE INSIDE. HERE’S THE DEAL ON THE WORLD’S MOST POTENT ANTIOXIDANT…

How about if I told you that the most effective free radical fighter known to humankind is also the stuff that helps salmon to swim upstream? I’ll also just drop in the fact that it’s the reason that those swimmers, and incidentally flamingos, are a lovely, vibrant pink hue. You’d probably be thinking that this super skincare ingredient mumbo jumbo had gone too far, but in a twist of improbable fact over faddiness, it turns out that the naturally occurring, pink pigmented carotenoid astaxanthin stands up to scrutiny from both a health and beauty point of view.

In terms of antioxidant prowess, astaxanthin knocks fellow member of the carotenoid family out of the park, being around 40 times more powerful than beta-carotene according to Perricone MD, and it also triumphs in terms of antioxidant oomph when compared to many other revered anti-ageing skincare ingredients, being 6000 times more effective at mopping up free radicals than vitamin C and 550 times more ‘active’ than vitamin E and green tea, as evidenced in clinical studies carried out by Dr Debasis Bagchi at Creighton University in the US[...]''. Click here to read full article on Get The Gloss.

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